In an exciting development for live event organizers and arts venue leaders, DynamO have integrated with Spektrix to provide their users with a fully automated data-driven pricing tool. Spektrix provides complete ticketing, marketing and fundraising software to over 600 theaters, festivals and arts centers. As the market leader in the UK and Ireland, and the fastest-growing platform in the US and Canada, Spektrix clients processed over $1.26 billion of sales in 2022. This partnership aims to empower Spektrix users with enhanced revenue generation, increased ticket sales, and improved crisis resilience. By leveraging DynamO's innovative pricing technology, box office teams can revolutionize their ticketing strategies and offer fair, ethical pricing that adapts to changing market demands.
One of the key advantages of adopting DynamO Pricing’s integrated, cutting-edge technology is the ability for Spektrix users to generate higher ticketing revenue. Smart and simple pricing tools allow arts organizations to set ticket prices in response to fluctuating demand and market conditions. Ticket prices can be adjusted in real time to reflect market conditions, allowing businesses to maximize profits without jeopardizing customer satisfaction.
Moreover, the integration allows venues to sell out more tickets and fill bigger venues. The flexible pricing tools enable organizers to adjust prices dynamically, ensuring that every seat is occupied. With DynamO Pricing, ticketing and box office teams can unleash the full potential of their venues, transforming their events into unforgettable experiences for a larger audience.
Having a pricing structure that can be adjusted on the fly is essential for event planners in today's volatile environment. With the help of DynamO Pricing, cultural leaders can quickly adjust their ticket prices to reflect the shifting dynamics of the market and maintain resilience in the face of crises and ambiguity. The data-driven pricing strategy allows event organizers to keep their competitive edge and adapt quickly to market changes, regardless of whether demand is rising or falling.
Manual price adjustments are a thing of the past. With DynamO Pricing integrated, the time and effort spent on re-pricing events are drastically reduced. The automation provided by DynamO's technology streamlines the process, enabling event organizers to focus on more strategic initiatives, such as marketing and audience engagement. This time-saving feature empowers organizers to allocate their resources efficiently, resulting in improved productivity and increased overall revenue.
Spektrix users can easily find out more about DynamO Pricing through the Spektrix Partner Directory. By creating an account on DynamO's user-friendly dashboard, users can seamlessly link their DynamO and Spektrix accounts, granting them instant access to the powerful pricing tools. With just a few simple steps, organizers can launch dynamically priced events, harnessing the full potential of flexible pricing in a matter of minutes.
Furthermore, DynamO Pricing prides itself on its commitment to exceptional customer support. Their team of professionals is always ready to assist and guide users through any challenges they may encounter. The dedication to customer satisfaction and reliable assistance sets DynamO apart, establishing them as a trusted partner in the pursuit of maximizing ticketing revenue.
The integration of DynamO Pricing's data-driven flexible pricing tool with Spektrix represents a major leap forward in the ticketing industry. Spektrix users can now unlock a range of benefits, including increased revenue, higher ticket sales, and enhanced crisis resilience. By leveraging the power of DynamO Pricing's innovative technology, box office and ticketing teams can transform their ticketing strategies, optimize pricing, and offer fair and ethical ticket prices. With this partnership, Spektrix and DynamO Pricing are shaping the future of ticketing, providing an invaluable resource for event organizers looking to achieve greater success in an ever-evolving industry.
Want to learn more? Get in touch with us today to explore how we can specifically assist your business. You can reach us through our website's contact forms or simply send us an email at info@dynamopricing.com. We look forward to hearing from you!
DynamO is proud to partner with TRG Arts to help cultural organisations build stronger, more sustainable futures. While DynamO provides the tools for agile, real-time pricing decisions, TRG Arts brings decades of expertise in strategy and demand management. Together, we combine long-term structure with day-to-day responsiveness, ensuring every performance works harder for both mission and revenue.
In this post, Peter Ling - Communications Executive at TRG Arts - shares practical insights into how demand management works, and how it can transform audience behaviour, ticket yield and organisational resilience.
At, we believe that an organisation’s mission and revenue are inseparable: growing one strengthens the other. To achieve that, you need more than hope that audiences will turn up. You need to actively manage and build demand.
That means using data to decide in advance how many seats to make available at each price, when to release them, and how to signal value so people feel urgency to book early. It’s about managing perception as much as product, and every campaign is a catalyst for behaviour change; when audiences believe something is in demand, they behave differently. By effectively managing this demand, our clients strengthen their earned income and attendance.
What is demand?
In TRG Arts’ work, demand is the level of audience interest in a specific performance, series, or event; and the opportunity to shape that interest. Through data, it’s seen in how quickly tickets sell, which seats go first, and how much audiences are willing to pay. But demand isn’t fixed. With the right strategy, you can influence when people buy, how much they spend, and how full it feels when sat in their seats.
Why is demand important?
Demand sits at the heart of your organisation’s success. High demand can optimise ticket yield (your average ticket price) and help you make the most of limited seating capacity. Managing demand effectively allows you to:
When your mission and revenue work together, every ticket sale fuels both your artistic and community goals.
How does ‘demand management’ work?
Demand management is the process of strategically shaping audience behaviour before and during a sales cycle.
At TRG Arts, this means using data for:
Done well, demand management gives you a strong foundation. DynamO adds valuable real-time responsiveness through its tools, allowing you to fine-tune prices as audience behaviour unfolds; combining long-term planning with in-the-moment action.
We’re thrilled to announce a milestone collaboration between DynamO and The Mousetrap - a genre-defining, historic institution and our first-ever West End client.
The partnership marks a significant step in our mission to bring cutting edge pricing technologies to the UK theatre industry, empowering iconic venues to increase revenue and attendance through dynamic pricing.
A new era for the world’s longest running play
The Mousetrap has been captivating West End audiences since 1952. Now, they’re embarking on a new pricing strategy, harnessing DynamO’s world-class pricing software to optimise ticket sales.
Seamless Spektrix integration
We’ve integrated Dynamo with The Mousetrap’s ticketing system, Spektrix, enabling automated dynamic pricing across their various performances, price bands and ticket types. With a sliding scale from full automation through to manual pricing approval, DynamO’s dashboard offers The Mousetrap’s box office team the opportunity to refine allocation of internal resources - all while boosting revenue.
Proactive price management
Our pricing configuration and real-time reports enable The Mousetrap to respond both quickly and strategically to audience behaviour and booking patterns, without compromising website user experience.
Audience-centred innovation
DynamO’s software has been fine-tuned to support The Mousetrap’s preexisting concession policies and loyalty programmes, such as group booking discounts - with lower and upper price limits maintaining fair and predictable pricing.
Interested in exploring dynamic pricing?
If you’re interested in finding out how a partnership with DynamO could help your organisation increase revenue and fill empty seats, get in touch using our contact form or email info@dynamopricing.com. We’d love to hear from you.
We’re pleased to announce a new partnership between Watermill Theatre and DynamO Pricing. Based in Bagnor, Watermill is a regional producing theatre with a strong track record of attracting a wide audience.
The Watermill team - led by Marketing Director Emma Bright - is excited to harness DynamO’s cutting-edge pricing technology to build on this success, and continue to maximise revenue and attendance.
Increased efficiency and impact
After experimenting with manual dynamic pricing and making frequent updates to ticket prices, the Watermill team were ready to explore an automated solution to streamline internal processes, free up marketing team resources and drive an uplift in revenue.
Improved reporting
Through our conversations with Watermill and the specific requests they had for data they’d like to see in their monthly reports, we were able to update our standard reporting and roll this out across all of our clients. We’re thrilled to be able to respond to client demand and continually improve our offering.
Great shows that audiences love
Watermill Theatre are vocal about prioritising audiences when it comes to programming and their approach to accessibility. They offer a wide range of concessions, relaxed and BSL-integrated performances, along with discounted tickets for young people and schools. DynamO’s technology supports this work by enabling responsive yet responsible pricing that protects inclusivity schemes and encourages transparency.
Ready to explore dynamic pricing?
If you’re interested in learning how a partnership with DynamO Pricing could help your organisation increase revenue while remaining audience-focused and inclusive, reach out via our contact form or email info@dynamopricing.com. We’d love to hear from you.
